Opportunity: Help a regional bank stand out among a sea of sameness by building on a compelling campaign idea. 

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Insight: Banks pretty much offer all the same services and technologies nowadays. But what people really want is for their money to work hard for them — to deliver on life, and throughout their lives. 

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Solution: Help people have better conversations with their money. F&M Trust knows the language all too well, so customers can count on them to get the most out of their finances.