Opportunity: Define a new brand within the online car shopping space. Introduce a tech product in an already saturated market, to an already untrusting public.

​

Insight: Most people claim to dislike car shopping, but that’s not the whole truth. They enjoy finding a car and looking for what they want in a vehicle. The turning point is when the time comes to reach out to a salesperson/dealership. That’s when the enjoyment factor drastically drops.

​

Solution: Lean into this unique experience and website, where shoppers can read reviews and get to know a seller before reaching out. Where customers remain anonymous till they choose to share their personal info. Where transparency and shopper empowerment rule the day.